Target Audience

Our target audience will be both male and female aged between 15 and 35. We chose this as our audience because we feel that we can relate to this age group, and therefore we will be able to give our personal input as well as carrying out extensive research. Though this is our target audience it does not mean that we will exclude others from outside bracket from using our product, it just means that we can focus our time and effort on a specific group of people who are more likely to purchase our product. This way, production is more efficient and is an effective way of reaching out target audience. With a clearly defined audience it is much easier to determine where and how to market our product.

We aim to create our trailer to be a certificate 15. Therefore it will reach out to our desired audience of 15 to 35, by having it as this certificate we hope to attract the younger end of our age range as they feel that it is specifically targeted at them.

We also decided that our target audience would be the type of viewer that would use this media as a form of escapism from their daily lives, they may enjoy gore and things that you do not see everyday. They find the idea of death and distress fascinating, they may not be open about this when in general conversation with other people, but their attitudes towards this are allowed to come through when watching films. This may be because it is seen as the norm to watch horror movies and is not seen as anything out of the ordinary.